While designing and developing an adult-themed website is a challenging task beyond doubt, adult web site promotion is no cake walk either. Adult web marketing is integral to the business goals of any adult web site. After all, why would any entrepreneur take any interest in a venture unless one expects profits in return? Not to mention, adult web sites are widely considered to be highly lucrative and commercially viable.
Understandably, web masters spend substantial time, money and efforts on strategic adult web promotion and strive to secure a conversion action from their target user groups. A conversion action under adult web marketing purview can include the following:
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- Prompting the visitor to lead to a particular adult website for promotion;
- Request for contact information to generate a database of leads;
- Prompt visitor for a follow-up action;
- Subscribe to organizations newsletter, updates or latest news;
- Download a particular offer available free of cost, including a video, an e-book, an application, a market research report or a video etc.;
- Convert a visitor into a customer and so on.
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The conversion action outlines the main motivating factor behind adult web marketing and promotion. Accordingly, adult website promotion involves active implementation of various Search Engine Optimization (SEO) services, including Pay per Click (PPC) ads, and focus on the landing page optimization.
Landing page is the web page that greets the visitor when a visitor clicks on the URL of the particular adult website on the Search Engine Results Pages (SERP). The purpose of a landing page is to prompt a conversion action from the visitor.
As any adult website aims at multiple conversion actions, it is a prevalent strategy in adult website promotion to design and implement a different landing page for each search keyword to drive home corresponding conversion action, as suggested most approximate by the visitors search key phrase in question.
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